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SALES PROMOTION

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                    SALESMANSHIP                         SALES PROMOTION. DEFINITION: What is a sales promotion?  A sales promotion is  a marketing activity that is designed to increase sales, encourage customer loyalty, or generate brand awareness . It usually involves offering a discount or some other type of incentive for customers to buy your product or engage with your brand. OBJECTIVES: KINDS OF SALES PROMOTION;                                          ADVERTISING DEFINITION: The definition of advertising is  an industry used to call the attention of the public to something, typically a product or service . The definition of advertisement is the means of communication in which a product, brand or service is promoted to a viewership...
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INDEX NUMBERS (unit-V)

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What is meant by weighted index number? Unlike simple index numbers, weighted index numbers, as the name suggests,  weigh items according to their importance with respect to the concerned variable. What is unweighted index number and weighted index number? An unweighted index gives equal allocation to all securities within the index.   A weighted index gives more weight to certain securities, typically based on market capitalization . One index type isn't necessarily better than another, they are just showing data in different ways. What is index number and its types? Some common types of index numbers are known as  price index numbers, quantity index numbers, value index numbers, and special purpose index numbers . Price index numbers: A price index is a measure of changes in prices of a variable or group of variables over time. What are 3 main types of index number? There are broadly three types of index numbers – price index numbers, value index numbers, and quantity i...
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UNIT -3 STATISTICS

                          STATISTICS  MEANING: What Is Statistics? Statistics is a branch of applied mathematics that involves the collection, description, analysis, and inference of conclusions from quantitative data. The mathematical theories behind statistics rely heavily on differential and integral calculus, linear algebra, and probability theory.                        COLLECTION OF DATA  In Statistics, data collection is a process of gathering information from all the relevant sources to find a solution to the research problem. It helps to evaluate the outcome of the problem. The data collection methods allow a person to conclude an answer to the relevant question.                 THANK YOU                               ...
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