SALES PROMOTION
SALESMANSHIP
SALES PROMOTION.
DEFINITION:
A sales promotion is a marketing activity that is designed to increase sales, encourage customer loyalty, or generate brand awareness. It usually involves offering a discount or some other type of incentive for customers to buy your product or engage with your brand.
OBJECTIVES:
KINDS OF SALES PROMOTION;
ADVERTISING
DEFINITION:
The definition of advertising is an industry used to call the attention of the public to something, typically a product or service. The definition of advertisement is the means of communication in which a product, brand or service is promoted to a viewership in order to attract interest, engagement, and sales.
OBJECTIVES:
TYPES OF ADVERTISING:
The 7 Types of Advertising Are :
★) Helping Businesses
★) Social Media Advertising.
★) Paid Search Advertising.
★) Print Advertising.
★) Broadcast Advertising.
★) Out-of-Home Advertising.
★) Mobile Advertising.
★) Direct Mail Advertising
ADVANTAGES AND DISADVANTAGES:
IMPORTANCE OF ADVERTISING:
What is the importance of advertising?
Advertising is a powerful tool that can help you attract customers, inform them about your products and build customer trust. Most companies use some type of advertisement to help them promote their products or services.
SALESMANSHIP AND ADVERTISING
Advertising is an impersonal attempt to persuade people to buy goods or services. While on the other hand, salesmanship is a personal attempt to persuade people to buy goods or services.
ADVERTISING AND SOCIAL WELFARE CRITICISM:
Analysis of the welfare effect of advertising depends critically upon the effect of advertising on market prices. In many circumstances, advertising that leads to higher (lower) market prices is overproduced (underproduced) from society's perspective.
- MAGESH CHENAPPA V.K.
23UCM019
I - B.COM
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